• 7th Annual International and Bilingual Schools China

    18 – 19 November 2021 | Hilton Shanghai

Around the world, all schools have experienced the challenges of 2020. In China, the landscape has shifted, and parents are increasingly selective and price sensitive.

And yet, demand for quality international education remains high, and commercial opportunities for schools still abounds.

Now in its seventh year, International and Bilingual Schools China 2021 is the pivotal event focused on commercial opportunities in China’s international education market. The event reveals the latest market trends, school business models and important strategic insights in international education.

Join us as we bring together leaders from China’s top independent schools, as school principals, directors of marketing and academic heads share candidly their learnings and triumphs.

Topics covered include:

  • Business models for your school
  • Marketing and branding strategies
  • The business case and considerations for expanding your school in Chinese cities
  • Attracting new enrolments and the admissions process
  • Teacher recruitment, retention and development
  • Building a school community in the age of digital
  • Understanding the needs and wants of Chinese students and parents returning from overseas
  • Case studies of how other schools have faced and overcome challenges

Call for papers!

We’re looking for insights, lessons learned and new research about China’s international and bilingual education market. If you’ve found a way to manage challenges posed by COVID, recruit and retain high-quality staff, or have tips for a marketing strategy that cuts through the noise, we want to hear from you.

Conference Highlights


Hear from our global experts live and schedule your sessions, completely customizable to opt into any panels offered across our three days event.


You will meet quality leads over 1:1 meetings to make meaningful connections.


We will provide full access for you to view our quality content on demand for up to one month after the event ends so that you don’t miss out on any sessions.


View and interact with other participants and speakers during the sessions with live Q&A, chats and polls.




Engage with Heads of Schools on post COVID plans, new operating models and commercial strategies


Updates on new schools expanding into Tier1, Tier2 and Tier3 cities and
what’s in store for new investments and partnerships

Investor interview

Listen to funding, investment and ROI dialogues

A deep-dive into Schools marketing

Succeeding in China, what marketing strategies work

Government plans, policies for private education

Implications of the lottery-based private school admission

Hear success stories on market entry strategies

What it takes to successfully tap into the bilingual market in China’s emerging cities

Who You Will Meet

By Region

  • USA/Europe
  • China (Tier 1 and 2 Cities and Hong Kong)
  • SEA & North East Asia
  • Australia

By Industry

  • International Schools
  • Education Suppliers & Technology Providers
  • Education Investors & Financiers
  • Consultants
  • Recruiting Agencies
  • Property Developers, Architecture, Designers
  • Government

Digital Sponsorship Opportunities Available

Showcase your brand and maximise exposure in the industry

Session Spotlight Sponsors



Virtual Live Engagement Partner

Supporting Associations